What is Content Optimization? The main purpose of article marketing is to get your website into the eyes of the public by creating an online presence. To do this, you have to find ways to get your site listed in the search engines.
What is Content Optimization? In simple terms, content optimization simply is doing some housecleaning to your articles so that they are more likely to get indexed in the search engines. There are several methods that you can implement for effective content optimization. The most common methods include:
Keyword Research: You must know the keyword density of the page you are optimizing for in order to get indexed by the search engines. To make this process easier, you can hire a professional to do the research for you. Keyword research tools provide you with different keyword densities. This helps you determine the keyword density that will help you optimize your site.
Meta Tags: Using the keywords and meta tags, you can make your website more visible to the search engines. Your keywords are used as keyword anchor texts, and they also provide keywords density. Meta tags are found at the top of the HTML.
Structure of your site: Structure your pages based on categories, sub categories, and sub-sub categories. These categories and sub-categories can be found using the site structure builder. This is a very powerful tool that you must use for your site to gain search engine popularity.
By implementing these content optimization methods, you can see the results within weeks. It's important to keep in mind though that even with all these methods, your site may still fail to get indexed by the search engines if the quality of the articles is less than desirable.
For website content that is informative and interesting, it will be much more likely for the search engines to index it. If the website content is poorly written and does not offer any value to the readers, they will click off your site and go to another site.
The above mentioned methods can only be used as part of an overall content optimization campaign. Other things you should consider include creating original content that is focused on one topic and having a high level of originality.
Articles are always the best form of advertising because they give the reader something new to read. If they are interested, they will visit your site.
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